We craft unique, visually compelling brand identities that connect with your audience and elevate your business.
Our Process
1
Discovery & Research
Client Brief: Meet with the client to understand their business, values, target audience, goals, and vision. Gather detailed information on what they expect from the design, including examples of designs they like or dislike.
Competitor Analysis: Research the client’s industry and competitors to identify design trends, opportunities, and ways to differentiate the client from others.
Brand Audit: Review existing brand assets (if applicable) like logos.
typography, colors, and imagery. Understand what's working.
and what needs improvement.
2
Concept Development
Mood Board: Create a mood board that includes colors, typography, textures, and imagery. This will help to convey the general style and feel of the brand.
Design Exploration: Develop initial concepts and visual directions for the brand identity. This could include logo variations, color palettes, and typographic treatments.
Present Concepts: Share the concepts with the client and gather feedback. This step may involve multiple revisions until the client approves a direction.
3
Brand Identity Creation
Logo Design: Create a refined logo based on the approved concept, exploring different variations and styles. Present it in multiple formats (e.g., full logo, icon, wordmark).
Color Palette: Select a color palette that reflects the brand's personality and appeals to the target audience.
Typography: Choose typography that complements the brand’s style and is legible across all platforms and mediums.
Imagery & Iconography: Define the visual language of the brand, including photography style, graphic elements, and icons.
4
Brand Guidelines
Create a Brand Style Guide: Compile all the design elements, including the logo usage, color palette, typography, and visual elements, into a brand style guide. This ensures consistency in branding across various platforms and by different teams.
Usage Instructions: Provide clear instructions on how to use the logo, colors, and typography correctly, as well as examples of incorrect usage.
5
Final Design & Asset Delivery
Final Designs: Once the branding elements are approved, finalize all design assets (logos, business cards, letterheads, etc.). Prepare these in the necessary formats for print and digital use.
Digital Assets: Ensure that digital assets are prepared for web use, including social media templates, website assets, email templates, and other digital formats.
6
Client Handover & Implementation
File Transfer: Provide the client with all the files in the appropriate formats (e.g., .ai, .eps, .png, .jpg) via a file-sharing service.
7
Feedback & Revisions
Post-Launch Support: After the branding is launched, stay in touch with the client to gather feedback on the implementation and make any necessary tweaks or revisions.
Adjustments: If there are any final changes to be made, revise the materials as needed and deliver updated assets.
